5 reasons to switch

How full fibre can make your life better

Tabatha Curry

Tabatha Curry | Head of Growth

There's lots of general noise about just how good full-fibre broadband is, but we realised it would probably help to dive into the detail and give our top 5 reasons to switch, so you can see for yourself.

1. Reliability goes through the roof

Everyone knows it’s no fun when your internet stops working. But when the connection along your old copper broadband cable is broken, this is exactly what happens.

And because copper cables are vulnerable to corrosion and generally require regular maintenance, it can make those internet outages annoyingly frequent.

But a fibre-optic connection into your home is way more durable - they can even last up to 40 years with minimal maintenance.

So in theory, you're looking at a few decades of an uninterrupted internet connection. Bliss.

2. Ultra HD dream-stream speeds

More than half the UK now subscribe to a video on demand service, like Netflix or Amazon Prime.

Which means plenty of us will have experienced the dreaded buffering circle, or a screen that's so pixellated you can't actually make out who's saying what.

Full fibre speeds will make all that a thing of the past.

And because you'll want to keep using the internet on all your other devices at the same time as your TV, you can see why full-fibre broadband will help you finally join the dream stream.

3. No more gli..gli...glitchy video calls

From daily work meetings to weekly family get togethers, video calls have become a mainstay in our lives.

And no doubt you'll have your own tales of important presentations going wrong, or quiz nights where you're repeating the same question again. And again. And you get the idea.

So yes, it's another case of full-fibre broadband to the rescue, because of its much lower latency (the time delay that often leads to stilted video calls) and jitter (the variability in this delay). Which means seamless video calls for as long as you want. It can't, however, teach people how to use the mute button.

4. Enough bandwidth for everyone

Whether it’s a laptop, mobile, smart watch, PS5 or smart speaker, chances are you have a surprising number of devices connected to the internet - particularly if you live with other people. And the truth is, we're only going to get more and more of these devices in our homes.

And the problem here is bandwidth. All of these things compete for it and regular fibre broadband simply can't provide enough of it to go around.

Full fibre provides far, far more bandwidth for all your devices to comfortably work at their very best, simultaneously, 24/7. Making your home a frustration-free zone.

5. Dramatically better upload speeds

Most of the time, we're more concerned with download speeds: how fast we can get information from the internet. But upload speeds - how fast data can move from your device to the internet - are still really important. Here are just a few examples:

  • Video calls - Full fibre will guarantee that you'll be seen in glorious high definition, and not as a pixellated blur.
  • Uploading photo albums and videos - If you want to put your latest exploits on your social media account, full fibre upload speeds can potentially save you hours of time.
  • Live-streaming - if you want to live stream anything, like gaming on Twitch, then a great upload speed is pretty essential if you want anyone to watch.

Now all you need to do is use our postcode checker to see if your address is ready for full fibre speeds.

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