Our integration with Goodlord enables tenants to complete their broadband sign-up journey on the Goodlord platform at the same time as setting up other key utilities like gas, electricity and water.

If you’re new to Goodlord, it’s an award-winning lettings platform that allows moving tenants to manage the entire process in one place. This includes; paying deposits, rent collection and arranging utility providers. 

Rik Smith, Director of Tenancy Services at Goodlord, comments:

"We're constantly looking for new providers and integrations that will improve the lettings process for both agents and their tenants at the same time. Cuckoo's technology means that we can do both - simply put, the easier that we make it for tenants to opt-in to services like Cuckoo's broadband, the easier we make it for agents to boost their attach rates. It's a win-win solution for everyone involved."

Our unique position in the Broadband industry means we can offer partners the option of a full API integration of our sign-up journey. This ‘digital first’ focus is a key pillar of our growth strategy and we’re thrilled Goodlord is helping support our approach.

“Partnering with an industry leading platform such as Goodlord is super exciting and something we’ve been working towards for a number of months. It was clear very early on that both Cuckoo and Goodlord are aligned on customer centric values as well as our ambitions for a seamless user experience enabling the customer to be in full-control.”

Please contact Sunil if you want to explore any partnership or integration opportunities - sunil@cuckoo.co

We’re partnering with award-winning lettings platform Goodlord

Goodlord, who facilitate over 250,000 home moves per year, will offer a full API integrated Cuckoo sign-up journey to help tenants get broadband installed in time for their move-in date.

Our customers (or as we know them, our flock) can now pay £54.99 for 1Gb full-fibre on a one-month rolling contract with no exit fees and the highest ranked customer service based on MoneySavingExpert. And to give them options without the confusion, we're also offering 125Mb FTTP at £39.99 and of course, 80Mb FTTC (including landline) at £29.99, still on one-month rolling contracts.

Since we completed our FTTP talks with our network partners in mid-August we've managed to successfully deliver fully automated full-fibre broadband in just 2 months.

This is a mighty achievement for such a tiny team and we're rightly proud of each and every one of them. We were able to deliver it by harnessing the power of our Cuckoo technology. A true collaboration between Tech, Brand & UX, Growth and Service.

As ever with Cuckoo we took a customer-first approach, starting with the journey for new customers. In an industry full of jargon and complexity, how could we make understanding which technology or package is right for you as intuitive as possible? So instead of focusing on relentless speed adjectives, we focused on customer value based in the real world. Like how many people you can seamlessly video call with.

We also created the ability for customers to upgrade (and downgrade!) their plans for existing customers from scratch. This means, unlike other suppliers, you can easily switch from FTTC to FTTP (providing you have the right connection), without having to waste time and call us. That's right, it's fully automated from the get-go.

FTTP replaces the copper wire that connects most homes to the internet with fibre. FTTP broadband connections are faster, more reliable and cost less to upkeep.

As Tabatha outlined in her blog 'How full fibre can make your life better' here are just 5 reasons to switch to full fibre:

Full-fibre is currently being rolled out across the UK, so different areas are getting it at different times. Cuckoo’s FTTP footprint will now cover any Openreach FTTP upgrade areas in the UK, with FTTP coverage expected to reach 40% of homes by the end of 2022, and 85% by 2025.

And our Fast 80MB FTTC speed still offers brilliant broadband for everyone waiting for their FTTP connection. We'll also be regularly checking our flock's connection status so as soon as Openreach or one of our other lovely network partners get them connected, we'll let them know straight away, and get you upgraded for free (usually £60).

Broadband is broken; Slow speeds; Complex deals; High prices; And really, really bad service.

At Cuckoo, we’re doing the opposite, by offering the fastest and fairest speeds in the UK, where customers are genuinely, properly, actually put first.

We can’t wait to show the world even more of the stuff we’re building: all part of our plan to make the internet frictionless.

Cuckoo is a new challenger broadband company backed by successful investors with experience from Octopus, Bulb and Monzo

Cuckoo offers the fastest speeds, the fairest prices and fantastic customer service

Monzo, Starling and Revolut took on the banks. Bulb, Ovo and Octopus took on the energy providers. Cuckoo is taking on the broadband companies

We’re rated 4.5/5 on Trustpilot and were voted the top broadband provider for customer service by MoneySavingExpert

We’ve recently raised $6m from RTP and JamJar (backed Oatly, Deliveroo, Bulb) and have been featured in TechCrunch, the Telegraph, CityAM and Wired

This FTTP launch sits alongside other unique Cuckoo features such as scheduling your switches in advance, naming your router and password ahead of time and automatically moving home with Cuckoo. We'll also soon be launching a very fast service indeed. Possibly the worlds fastest...Watch this space.

Now all you need to do is use our postcode checker to see if your address is ready for full fibre speeds.

Today, Tuesday 19th October, marks the launch of our 1Gb fibre to the premise (FTTP) broadband across the UK.

Barely 18 months old, Cuckoo launches full-fibre broadband

The internet is the fourth utility. The broadband industry has failed to keep up, and legacy telco companies were built for the dial-up age. 

As well as being complacent towards their customers their version of innovation is focused on squeezing margin out of the masses. The incumbent providers have held the UK’s 27 million households hostage and given the £14bn industry a bad reputation.

Over 7million homes are currently out of contract and overpaying by £1bn a year.

Punitive exit fees make customers pay up to £450 to leave a service that's already letting them down.

Customer service is stuck in the dark ages with 85% of people still needing to call (and wait on hold) just to make any contact with their provider.

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It doesn't have to be this way, we are proof. At Cuckoo people receive the fastest speeds in a completely transparent way, with an exceptional level of customer service.

Now, two years on from launch, it’s time to release our latest visual identity and design system.

The brand has been in its original form since its launch back in July 2020. As a startup entering an archaic industry our strategy was to move quickly and keep the spending to a minimum. In four months, that’s exactly what we did: Alex raised the cash, Dan built the website and I designed the brand. With some help from freelancer-friends; Ed and Hugo (both now in-house), we created a product that was simple, charming – a little bit cheeky – and used a straightforward design system.

But now, as we look to scale our wonderfully loyal customer base, offer some cool new products and expand our team, it’s time for the brand to do a little growing up of its own. And with a close eye on the months and years ahead, we also knew a good design system would help us do more things, with fewer people, more quickly.

This wasn’t going to be a ‘rebrand’ as such, but an evolution of what we already had. To make sure we didn’t just fall into the design abyss, we defined what success is:

🚀 Category leader. Set Cuckoo up as an industry leader and future-proof the brand for business success

🤌 We’re going premium. Position Cuckoo as a premium broadband provider on the UK stage, alongside other tech and telecoms brands

🌭 Distinctive and memorable. Create a distinctive and memorable brand to help enable effective advertising, and lay the foundations for Cuckoo to become a household name

🔥 Hot employer. Highlight our great work culture - a place where people want to come to work - with a clear mission and rich on-site content

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We thought long and hard about what we want people to get from being Cuckoo customers. Obviously, amazing speeds and incredible service are what we give them - but how do we want them to feel? Working with our partners in design at Output, we realised it was actually pretty simple:

And if that sounds like a stretch for a broadband provider, we’d say that’s because the bar has been set so low, for so long.

So, with further ado, say hello to feel-good broadband.

This became the idea that underpinned all our work. And with Output’s help, we started to bake feel-good into the entire brand evolution. These included the obvious moments of celebration and reward, but also the ones that, on the face it, might not traditionally feel so good. Like offering support after a failed bill payment, or even helping a customer leave as easily as possible - basically, making every brand moment feel as good as it possibly can.

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In order to know how Cuckoo would behave out in the wild, we needed to agree on the brand’s character traits. By codifying these, we’d have an objective measure by which to make design decisions. So instead of asking whether we like something, we can ask whether it fits our character. We settled on these three:

Cuckoo loves new ideas and methods and wholeheartedly embraces innovation

Cuckoo has bags of energy, a tonne of enthusiasm and a determination to make things happen

Cuckoo is honest, sincere and transparent and stands by its decisions 100%

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The egg is our distinctive brand shape, so we thought it was about time we really embraced this, especially in conveying different brand behaviours and emotions.

Together with Output we created seven distinct eggy worlds that play and evolve with their form and function.

From a brand POV, these animated eggs represent how frictionless and flexible Cuckoo is - whether it’s switching to us as your new provider, changing your speed or setting up new billing details – with a more-than healthy dose of that feel-good baseline.

And from an out-there-in-the-world POV, we just think they look really cool. Plus, they massively increase our scope for social media and marketing comms.

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As I said, this was an evolution, not a rebrand. So yes, our primary colour is still Chris Martin’s favourite shade too.

It remains our unique-to-sector colour and one we still want to own. With the telecoms industry crowded with utility purples, corporate blues and drops of blood red, we’re still here to proudly stand out from the crowd.

That said, we have moved to a fresher, punchier yellow to further help us stand out in the market and convey a more premium and contemporary feel too. And to complement it, we’ve introduced a fresh pastel palette for our secondary applications.

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A huge step for the new brand was the introduction of our new brand typeface, Garnett. 

Striking the perfect balance between conventional type techniques and a digital-first typeface, Garnett rose to the challenge beautifully, delivering bags of personality and embracing our new brand character traits – all whilst demonstrating the attributes required by a modern typeface.

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The introduction of Garnett also saw a change to our beloved logo. 

Using the semibold cut as a starting point, each of the characters was redrawn – most notably the 'k' – to inject even greater personality and individuality in our most important asset. Redrawing the characters helped create something truly bespoke and unique to Cuckoo.

This new wordmark now posed a problem – the original rounded style of the egg no longer looked at home next to the angular and confident Garnett. So, using a selection of key character styles from the font as a reference, we reshaped it so to take on a more purposeful and typographic form representative of the new brand aesthetic.

Another key component of the Cuckoo design system is iconography. Originally designed as somewhat of a hybrid, our library provided functionality whilst also injecting a sense of fun and character – mirroring the styling of the egg logomark.

However, the move to our new typeface Garnett and the refresh of the logo introduced a need to review these design principles. In doing this we took the opportunity to step back and assess the role of iconography as a whole across the new brand.

The result: two distinct libraries. A library of icons that'll you see throughout the core makeup of the website – such as tooltips and navigation – and our new pictogram library, which takes on a much more illustrative aesthetic – allowing us to crank up the warmth of our content in line with our brand character traits.

Further to the icons and pictograms, our Cuckoo guides delivered the perfect opportunity for a standalone egg-inspired illustration style.

Whether sign posting guides within the bustling content hub page, or packing serious – OK, not that serious – brand presence punch across social, these eggy editions inject personality and fun to important and perhaps ever-so-slighty-dry technical information. 

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I’m happy to confirm that working on this was equal parts challenge and enjoyment. A huge shout out to our incredible User Experience & Design and Technology teams who continually went above and beyond with their ingenuity, talent and diligence, but also to everyone else in the company who reviewed and commented on the work. It really was a full Cuckoo-wide effort, and I’m super proud of you all.

Big shout out to Output too. They are all of the superlatives and more - our partnership with them was goals. They brought us specialist skillsets and allowed us to work in true collaboration. If you’re looking for help on a refresh or rebrand, then call off the search, they are your people. 👊

But of course, we’ll be judged by what happens next, and how this brand evolution will play its part in making Cuckoo the UK's largest and most loved broadband company.

Lots of that will come down to what we say and do, and how we treat our flock. But having a more dynamic and distinctive brand will play a big, big part. Please cruise our website and socials to see it in action. Of course, if you want to feel the full effect, you’ll have to join the flock to understand why our customers rate us as highly as they do.

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Read more on our brand refresh, from the folks who worked on it

Read more on our brand refresh, from the folks who worked on it:

Al Hughes, Product Designer, on Introducing Yolk: our new design system

Rose Bowen, Frontend Developer, on Building our open-source design system

Ed Newton, Senior Designer, on Creating our key visuals: pictograms & illustrations [COMING SOON]

Hugo Bennett, Lead Copywriter, on (Re)defining Cuckoo’s Tone of Voice [COMING SOON]

Behold the launch of our new brand and design system (Yolk). It’s bold, brave and kind of beautiful (sure, we are bias). We feel this is a big step in continuing to deliver the Cuckoo mission - to be the UK's largest and most loved broadband company.

Introducing our new brand and design system

We’ve written to CEOs of the major UK broadband providers to scrap excessive exit fees and above-inflation price hikes in letters issued by Alex, our Co-Founder and CEO.

We’re urging the industry to end customer price prisons amid news that incumbents are set to pocket an extra £887 million* this year following the above-inflation price rises implemented in March.

The CEOs of BT, EE, Vodafone, Plusnet, John Lewis Broadband and TalkTalk each received personal letters from Alex (shown here) - after announcing above-inflation price hikes between 8.2% and 9.3% for their loyal customers last month. This is despite wholesale broadband costs remaining nearly flat for two decades.

In the middle of an unprecedented cost of living crisis, it is estimated these rises will cost Brits more than £100million a month - or £1.3billion a year - but most are helpless to react because of exit penalties in the hundreds of pounds.

We insist that British customers deserve better. Alex, our CEO has been campaigning for change in the market since 2019 - before co-founding Cuckoo - when he was escorted out of BT’s annual meeting for challenging CEO Philip Jansen about the company’s loyalty tax for long-standing customers.

We founded Cuckoo to change broadband for the better. Customers are trapped in price prisons in the midst of the worst cost-of-living crisis for decades. I’ve personally written to these CEOs because they have the power to act, and they should. We’re only just getting started with our disruption of the status quo. This isn’t about us being the hero - it’s about making things better for the millions of Brits struggling with their bills. At Cuckoo, we can’t say we’ll never raise prices, but we will always be honest and transparent - and we will never tie people into opaque contracts with extortionate exit fees. We urge the telecoms industry to listen and join us so that we can put an end to broadband price prisons for good

– Alex Fitzgerald
CEO & Founder

We’re on a mission to change broadband for the better. Our goal is to free the 20.2 million UK households currently trapped in long-term contracts with prices that just increased above the rate of inflation.

We believe British broadband customers deserve better than this and we hope you do too.

Join the cause with #EndThePricePrison @cuckoointernet

Launched in 2022, Cuckoo's End the Price Prison campaign is an ongoing movement to lobby for industry-wide reform to end mid-contract price hikes and implement a cap on extortionate broadband exit fees.

We’re partnering with award-winning lettings platform Goodlord

More from Cuckoo

Barely 18 months old, Cuckoo launches full-fibre broadband

Introducing our new brand and design system

End the Price Prison on mid-contract price hikes and extortionate broadband exit fees

How fast can you go?