Building a broadband company in 60 days; the Cuckoo tech story

We’re making broadband simple, for good

Before we dive into our 60-day tech adventure, I feel it’s important to give some explanation to how broadband actually works. Now, most people know that the Internet is a global network of billions of computers and other electronic devices.  But how does your home actually get online ?

I’m not going to go into packets, protocols, IP addresses, socket layers, or routers in this article. There are many great write-ups in the wild, written by much more intelligent people than me. I highly recommend ‘ How Does The Internet Work’ by Stephen Li.

As an Internet Service Provider or broadband company, we are the enablers. At  Cuckoo, we have coined what we feel is the best analogy when it comes to explaining what we do: the ‘3 layered cake’

Top layer Here’s us. Switch customers. Fix issues. Bill them. Do good.

Middle layer Think kit at telephone exchanges and network centres. They route the data.

Bottom layer Lay and own the wires. Digs up roads. Think Openreach, Virgin Media and HyperOptic.

There are lots of different technologies to connect consumers at home. The best are Fibre to the Cabinet (FTTC) and the latest capability Fibre to the Premises (FTTP). Cuckoo will sit on top of these technologies to provide the consumer experience. We don’t care whose cables they are, as long as it provides the best service for our customers.

The three wings of Cuckoo

1. Acquire customers We acquire customers through  our website. We’ve created a best-in-class signup journey that allows customers to switch over to us in minutes. Our UX principles are smooth and simple.
2. Bill customers We have developed our own proprietary billing experience. It enables us to manage customers over the cloud, no matter what technology or service they are using on our network.
3. Service customers Our continuing endeavour is to provide the best customer experience in the industry. We constantly iterate to improve the tools and experiences for our customers, from our referral engine to our support hub. As we drive forward we are looking at opportunities to automate our service layer and develop in-house self-help tools so customers can help themselves, all from their Cuckoo account.

We have a technology agnostic approach at Cuckoo, though we do have some principles when writing and deploying code.

We’ve built our stack so that it can scale. We’re building on top of AWS and as far as we know, we’re the first fully serverless ISP in the country. What this means is that when you click to join, we can carry out computing functions really, really fast. Even at scale, without having to rent racks of servers.

People across the world suffer from rubbish broadband. We’re building our tech stack so that it is  network, infrastructure  and   region  agnostic. Watch out Australia.

We code fast but tight. We have a small integrated team that means we can move quickly. Sprint by sprint.

Our approach is to use the best technology for the job. For example, we wouldn’t build a bloated C# application to call a single endpoint that returns an address. Below is our customer-facing sitemap: each of these interactions connects to a different part of our tech-stack.

So we’ve now switched our first customer. And built our website, billing and service infrastructure to test with our first batch of users. Here’s what you can look forward to:

• We have our new website launching very, very soon.  Current one here.
• Interested in joining the team?  Fill out this survey.
• Next month we’ll publish a  blog on pricing .