We've removed passwords from My Account

Alex Fenton

Alex Fenton | Senior Software Engineer

Here at Cuckoo, keeping your account for your eyes only is of the utmost importance. Everyone that signs up is trusting us to keep their details safe. That’s why we’re changing how you sign in to your Cuckoo account. From today, this will be via a passwordless login, also known as a magic link.

How do they work?

  1. Go to
  2. Enter the email address that you used to sign up with Cuckoo.
  3. You will be sent an email containing a link for you to log in with.
  4. Simply follow the link and you’re into your account.

Why have passwords gone?

We get it. You use the same password for everything so it’s easy to remember. After all, no one wants to be remembering their first cat's birthday when they just want to see their latest broadband bill. But this is the problem.

As your online presence grows so too does the exposure of that same password you use. It only takes one company that has your details to have a data breach, and then the keys for your digital life are out there for everyone to use.

In fact before reading the rest of this update, see if your email and/or password has been involved in a data breach by searching You may be surprised.

Research has shown that 73% of users on the web have duplicate passwords for their accounts.

That’s why we’ve switched to magic links. They'll ensure that someone with your regularly-used password is not able to get into your Cuckoo account. Furthermore, your magic link can only be used once. Once you’ve used it, no one else can!

Go to today to try out this feature.

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